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HomeCare Advocacy Network

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As the U.S. faces the imminent challenge of the “2035 Problem” with an exploding aging population, the demand for home care services is skyrocketing. At HomeCare Advocacy Network (HCAN), we’re not just addressing this issue; we’re pioneering a compassionate approach to senior care that focuses on delivering relationship-driven support to seniors who wish to age gracefully in the comfort of their own homes.

Founded by Mark and Sierra Goetz, whose personal experience with caring for aging loved ones inspired their mission, HCAN is dedicated to enriching the lives of seniors and their families. With over 10,000 individuals turning 65 every day in the U.S., the need for home care providers has never been more urgent. We’re inviting purpose-driven entrepreneurs to join us in this rewarding journey.

To succeed as an HCAN franchisee, we look for individuals who embody kindness, resilience, grit, and a strong sense of purpose. As a franchise partner, you’ll play a crucial role as the chief caregiver, ensuring that both clients and caregivers receive exceptional support and care under your leadership.

What sets HCAN apart is our strategic approach to territory selection and development, ensuring that franchisees have access to a steady stream of clients and a pool of potential caregivers. With a comprehensive range of non-medical services, including companionship, meal preparation, medication management, and memory care, we empower seniors to maintain their independence and dignity.

But it’s not just about providing care; it’s about building meaningful relationships and exceeding expectations. Our marketing and development services arm franchisees with the tools and resources needed to promote their services effectively and attract quality caregivers, positioning them as leaders in their communities.

As you embark on this journey with HCAN, you’ll receive comprehensive training, ongoing operational support, and unwavering commitment to your success. From discovery to launch and beyond, we’ll be there every step of the way, empowering you to build a thriving business while making a real difference in the lives of seniors and their families.